When times are good and the economy is rolling along, it’s all too easy to become a niche photographer and specialize in work that you are most familiar and comfortable with. I know several local photographers that do only event photography like weddings and bar mitzvahs and others that do only high school senior portraits. Many landscape and nature photographers that I know wouldn’t think of shooting a wedding or sweet-sixteen party, let alone a corporate head-shot. When times are good . . .
Well, right now times aren’t so good and many photographers find themselves scratching to make a living, lowering prices and accepting client terms they would have laughed at several years ago. It doesn’t look like the economy is going to recover anytime soon and even if it does, the market for commercial photography may never be what it once was. Corporate and personal frugality may become the norm rather than the exception.
But some photographers are thriving despite their circumstances. These folks seem to understand that “specialization is for insects, not people” (Yes, you’ve heard me say this before). They know that there is incredible strength in photographic diversity.
It’s a lesson that every photographer should heed, myself included. Mix things up a little and photograph subjects that stretch your current skills. If you shoot predominately landscapes and nature, go out and shoot some portraits. Dig a little deeper and reach a little further. If you shoot wedding and events, get up early one morning and shoot the sunrise. Get out of your photographic comfort zone and take creative some risk.
I think Dewitt Jones sums it up nicely. “Celebrate What’s Right With the World”.
What have you got to lose?