Now this is interesting!
Yesterday Nikon released their first prime lens designed specifically for their APS-C crop sensor camera bodies like the D300. They also priced the new lens to sell at only $200 (USD). The new AF-S DX NIKKOR 35mm f/1.8G offers a field of view similar to that of a 50mm in FX and 35mm formats. According to the specifications listed in the press release, this lens offers Nikon’s silent wave motor (SWM) auto focus system as well as full-time manual focus capabilities. Add to this a fast f/1.8, 7-blade rounded aperture and you should have a very nice lens at an incredible price. To complete the package, Nikon includes front and rear lens caps, a lens hood and a soft pouch.
Compare this to Canon’s $240 (USD) EF 35mm f/2.0 lens which does NOT include full time manual focus, nor an ultrasonic motor (USM) auto focus system, nor a rounded aperture, nor a lens hood, nor a soft pouch and you start to understand how really interesting this new lens is. I’m not even going to compare this to Canon’s $1200 (USD) EF 35mm f/1.4L USM given the vast price difference.
So what does this mean for Canon enthusiasts? Will Canon match Nikon’s commitment to the APS-C crop body market sometime in the future? Or will Canon continue to be “beat up” in the marketplace by a much more innovative Nikon? Only time will tell!